Aaron Shapiro.

Category Archives: Video

Former Borders Employees Hit the Streets to Sell “Users, Not Customers”

Video/ 12.2.11

A handful of Employees who lost their jobs when Borders Bookstores went out of business hit the streets of New York to communicate to businesses that it’s time to adapt to the digital age or else risk the same fate as their former employer. From Tuesday, November 1 to Thursday, November 3, a group of former Borders employees operated a mobile bookstore at multiple locations throughout Manhattan to emphasize the importance of the lessons taught in my book, the only one they’re selling "Users, Not Customers": Who Really Determines the Success of Your Business. More »




RT : Huge launches intranet tool, Honey http://t.co/i5yG0pRJn9

Thanks! We're very excited about the positive reception. in reply to bdo

RT : Honey: A Social Network For Businesses That’s Flexible Enough To Fit Any Workflow http://t.co/JvJz3PbFUc

RT : Honey raises $1.25 million to get non-urgent communication out of your email inbox http://t.co/0AJJQfasmL

RT : Huge Labs Launches Honey, A Reddit-Like Message Board For Sharing News In Your Company http://t.co/g3lciNXeni by


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TechCrunch TV

Can we save the physical book? Some say that a bookless world may be inevitable. Aaron Shapiro explains the means making end-user experience the key part of any 21st century company.

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iStrategy Chicago keynote

Aaron Shapiro, presents on digital transformation, the Instant Era, and commoditization at the iStrategy Conference in Chicago.

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BookExpo Presentation

Aaron Shapiro talks about “Users, Not Customers” in a 7x20x21 presentation at BookExpo America, 2011

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Social-Driven Marketing Solutions

Aaron talks about smart social-driven marketing at the Media Bistro Ad Summit.