Aaron Shapiro.

Former Borders Employees Hit the Streets to Sell “Users, Not Customers”

Video/ 12.2.11

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A handful of Employees who lost their jobs when Borders Bookstores went out of business hit the streets of New York to communicate to businesses that it’s time to adapt to the digital age or else risk the same fate as their former employer. From Tuesday, November 1 to Thursday, November 3, a group of former Borders employees operated a mobile bookstore at multiple locations throughout Manhattan to emphasize the importance of the lessons taught in my book, the only one they’re selling "Users, Not Customers": Who Really Determines the Success of Your Business.

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